While digital marketing excels in real-time engagement, vast reach, and measurable metrics, print marketing continues to stand out for its tangibility, credibility, and ability to create lasting impressions.

Read our latest article to learn more about how both print and digital strategies offer unique advantages that can greatly benefit your business.

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Effective print marketing campaigns are built on a foundation of clear objectives, targeted messaging, compelling content and design, and strategic distribution. Make your print marketing megaphone “louder” than the others and increase your sales with these tips.

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What is A/B testing? How does it work? How do you actually do it? And why should you, a non-marketer, care? Because A/B testing allows you to take the guesswork out of your print marketing efforts and make data-driven decisions backed by evidence.

Read more on the Commerce Press blog about how A/B testing gives you an invaluable marketing advantage—especially when every marketing dollar counts.

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The success of your calls to action depends on a combination of factors, including relevance, clarity, urgency, and alignment with your overall marketing objectives. Learn how to create CTAs that capture attention, communicate value, and prompt action to maximize the impact of your print marketing efforts on the Commerce Press blog.

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From personalized direct mail campaigns to informative newsletters and policy documentation, print offers a tangible way to engage policyholders and build lasting relationships. By incorporating effective print strategies into their retention efforts, your insurance company can strengthen customer loyalty, increase satisfaction, and ultimately drive business growth.

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Engaged patients tend to have better health outcomes. When patients are actively involved in their care, they're more likely to follow treatment plans, adhere to medications, and make healthier lifestyle choices. Healthcare brochures are a great way to empower patients to make decisions about their healthcare and strengthen your relationships with them.

Read more about what to include and how to design yours on the Commerce Press blog.

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Insurance postcards are a great way to increase your brand’s visibility. Whether you’re targeting new prospects or nurturing existing clients, direct mail postcards are a cost-effective way to engage with potential policyholders and drive customer acquisition and retention.

Read more about their benefits and why your insurance agency should include them in your print marketing lineup.

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Insurance is a heavily regulated industry globally, and adherence to regulatory standards is a fundamental aspect of operations. Despite so much of our world now being digital, this is still true of printed insurance documents, too.

If you’re in an industry driven by strict mandates like insurance or healthcare, this one’s for you. Learn more about what matters and what you can do to stay compliant with your print materials.

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When planning your print marketing efforts, brochures and flyers stand out as versatile tools for engaging with your audience. But when faced with the choice between these two formats, the decision isn't as simple as picking one at random.

Learn more about the differences between brochures and flyers and when they’re best put to use.

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Deciding to use images in your print campaigns is just half of the picture – pun intended! You also need to decide what *kind* of images you’ll use – photographs? Illustrations? Infographics?... the list goes on – and ensure you have permission to use them.

Check out our latest blog article to learn more about the types of images you can use in your print campaigns, what separates quality images from bad ones, and how to determine if you’re in the clear to use them.

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Online advertising has lost its effectiveness. And people are bombarded with ads everywhere they go. Is there any landscape where print marketing can still have a positive effect? Believe it or not, YES. Direct mail has been making a comeback… And not just any direct mail, but direct mail coupons.

Check out our latest article to learn more about the changing landscape of coupons, the unique strengths of sending them via direct mail, and how to create attention-grabbing designs that not only stand out but also create lasting impressions.

When you’re ready to talk coupons for your business, get in touch with our team.

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When it comes to briefly (and quickly) broadcasting information for an event or a cause, you can’t go wrong with a flyer.

But in a world of overwhelming digital noise and constant marketing bombardments, it’s a challenge to stand out and grab attention.

Check out our top tips for planning and designing a flyer that works for your business or organization.

No matter your industry, you know how important it is to define your target audience for marketing success. But how do you do it? And is the information you’re gleaning effective?

Get a refresher on audience targeting basics and brush up on your own tactics. Check out our latest article for more and, when you’re ready, reach out to our team for a no-strings-attached quote on your next print marketing campaign.

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At the heart of every compelling piece of print media lies a well-crafted headline. Learn the secrets behind crafting headlines that not only grab the eye but also leave a lasting impression.

At the heart of every compelling piece of print media lies a well-crafted headline. Learn the secrets behind crafting headlines that not only grab the eye but also leave a lasting impression.

Your school's brand identity goes beyond mere aesthetics. It sets your school apart but also forms the foundation for building meaningful connections with your audience.

These days, it’s impossible to see print advertising without some kind of call to action leading to the internet. Here are 5 of the most popular (and most successful) options for bringing social media into your print marketing campaigns.

Print marketing presents a unique opportunity to captivate your target audience – prospective students and their parents, as well as alumni donors – and create tangible connections that resonate deeply with them.

In the world of print marketing, numbers hold unique power. By understanding their psychological impact and how they drive basic human behaviour, you can harness their potential to create compelling and effective print campaigns.