5 COPYWRITING TIPS TO MAKE YOUR NEXT PRINT CAMPAIGN STAND OUT
In 2025, your printed materials need to do more than just look good — they need to connect, engage, and drive action. Whether it’s a direct mail piece, a flyer, or a custom brochure, the words you choose play a big role in how your message lands.
Strong, audience-focused copywriting helps grab attention, build trust, and create lasting impact. The right words can guide your audience, show off your brand personality, and turn curiosity into conversion.
Not sure where to start? These five essential copywriting tips will help your next print campaign stand out for all the right reasons.
1. Know Your Audience
Before you write a single word, you need to know exactly who you're speaking to. The more specific your understanding of your audience, the more effective your messaging will be.
Ask Yourself:
Who is your ideal customer?
What are their pain points, values, and interests?
What motivates them to act?
How do they want to be spoken to?
Knowing your audience helps you tailor tone, style, and content to resonate with their mindset and needs.
How to Learn About Your Audience:
Build a simple persona for your ideal customer.
Use insights from previous print campaigns or customer feedback.
Include a short print or email survey in your next mailing.
Look at response rates and what designs or messaging performed best.
When your copy speaks directly to your audience, it doesn’t just get noticed — it gets results.
2. Write a Headline That Hooks
Your headline is the first thing people see — and often the deciding factor in whether they keep reading. A great headline quickly communicates value and sparks curiosity.
Tips for Crafting Strong Headlines:
Be clear, not clever. You only have seconds to get your message across.
Keep it short. Aim for 5–8 words when possible.
Highlight benefits. Tell readers what’s in it for them.
Match your tone. Is your brand playful? Direct? Warm? Stay consistent.
Consider campaign goals. Informational? Promotional? Event-based? Your headline should reflect the purpose.
Example:
Instead of: “A Newsletter You’ll Love”
Try: “Save 10% on Your First Order”
A good headline is simple, direct, and gives readers a reason to keep going.
3. Keep Your Message Clear and Concise
Print space is limited — and attention spans even more so. To get your message across, your copy needs to be simple, direct, and easy to follow.
How to Write Clearly:
Stick to one idea per section.
Avoid jargon or filler. Keep it conversational.
Use an active voice. It’s stronger and more engaging.
Trim the fat. Cut any word that isn’t pulling its weight.
Poor copy loses readers. Clear copy keeps them moving through your message — and helps them take action when they reach the end.
Here’s a quick example:
❌ Our company specializes in offering premium-grade customizable solutions tailored to meet a wide variety of customer needs in the modern marketplace.
✅ We print high-quality materials customized to your needs — fast, affordable, and on time.
See the difference?
4. Use Storytelling to Build Connection
It’s not about writing a novel — it’s about weaving key elements of your brand into your message:
What do you stand for?
What makes you different?
How are you helping the customer?
When done right, even short copy can tell a bigger story about who you are and why you matter.
Storytelling Tips:
Speak directly to the reader. Use “you” and “your” to make it personal.
Think about what matters to your audience. Don’t just talk about yourself — show how you solve a problem or align with their values.
Ask a question. Start with “Have you ever…” or “What if…” to draw them in.
Use real examples. Case studies, testimonials, or quick “mini-stories” make your message more relatable.
Remember: not all stories need to be told in one piece. You can unfold your brand’s story over multiple print touchpoints — postcards, flyers, inserts — to keep your audience engaged over time.
5. End with a Clear Call-to-Action (CTA)
No matter how great your copy is, if you don’t tell people what to do next — they won’t do it. That’s where a strong CTA comes in.
Your CTA should be:
Specific (“Call today” vs. “Learn more”)
Action-oriented (“Get your free sample”)
Emotionally resonant (“Support a child in need today”)
And it should align with your campaign’s goal — whether that’s booking a consultation, visiting your store, scanning a QR code, or making a donation.
Example CTAs:
Get 20% Off Your First Order
Claim Your Free Sample
Book Your Consultation
Donate Now
Visit Us In-Store
Make it easy for the reader to take the next step. Don’t make them guess.
Try a Copywriting Tip Today
Great copy doesn’t just fill space — it builds connection. It helps your brand stand out, reinforces your values, and drives your audience to take action. Whether you’re just tweaking your headlines or rethinking your messaging entirely, a few strategic changes can go a long way.
To recap:
Start with a deep understanding of your audience.
Lead with a strong, benefit-driven headline.
Keep your message clear and focused.
Use storytelling to make an emotional impact.
Always end with a clear CTA.
And remember — the words you print matter. Let’s make them work harder for your business.
Need support with your next print project? Request your free quote today.