From design to personalization, discover how to create winter event invitations that wow.

Five must-have print materials to help retirement homes build trust, engage families, and welcome residents.

From brochures to signage, here are five print materials hospitals can use to connect better with patients and staff.

From Boomers to Gen Z, here’s how to create direct mail campaigns that resonate with every generation.

Build a stronger brand for your school with thoughtful print materials that make a lasting impression.

Boost your school’s enrolment with high-impact print materials that leave a lasting impression.

A strong call-to-action can make or break your print campaign. From powerful verbs to emotional appeal, here are 7 tips to write CTAs that drive real results.

Think print is outdated? Think again. Here’s why print marketing is still one of the most powerful tools in a digital-first world.

Discover 5 expert copywriting tips to elevate your print campaigns in 2025. Learn how to connect, engage, and drive action with powerful messaging.

Confused by print terms? This A–Z glossary breaks down essential printing terminology so you can order with confidence and clarity.

Discover the top 5 paper stocks for 2025 to elevate your print campaigns. Explore sustainable, Canadian-made, and premium options for unforgettable results.

Blending print and digital is one of the most powerful ways to create a memorable brand experience. Discover five smart strategies to connect offline and online marketing for stronger engagement and better results.

Direct mail isn’t dead—it’s just getting smarter.

In 2025, brands are using print in bold, data-driven ways that cut through the noise. From hyper-personalized messages to eco-friendly formats, here are the top 5 direct mail trends making a serious impact—and how to use them in your next campaign.

Discover the Top 5 Print Marketing Trends for 2025 – From personalized print campaigns using Variable Data Printing to interactive QR codes, on-demand solutions, brand storytelling, and sustainable printing practices, learn how to make your print marketing more impactful, cost-effective, and relevant in the digital age.

While digital marketing excels in real-time engagement, vast reach, and measurable metrics, print marketing continues to stand out for its tangibility, credibility, and ability to create lasting impressions.

Read our latest article to learn more about how both print and digital strategies offer unique advantages that can greatly benefit your business.

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Effective print marketing campaigns are built on a foundation of clear objectives, targeted messaging, compelling content and design, and strategic distribution. Make your print marketing megaphone “louder” than the others and increase your sales with these tips.

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What is A/B testing? How does it work? How do you actually do it? And why should you, a non-marketer, care? Because A/B testing allows you to take the guesswork out of your print marketing efforts and make data-driven decisions backed by evidence.

Read more on the Commerce Press blog about how A/B testing gives you an invaluable marketing advantage—especially when every marketing dollar counts.

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The success of your calls to action depends on a combination of factors, including relevance, clarity, urgency, and alignment with your overall marketing objectives. Learn how to create CTAs that capture attention, communicate value, and prompt action to maximize the impact of your print marketing efforts on the Commerce Press blog.

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From personalized direct mail campaigns to informative newsletters and policy documentation, print offers a tangible way to engage policyholders and build lasting relationships. By incorporating effective print strategies into their retention efforts, your insurance company can strengthen customer loyalty, increase satisfaction, and ultimately drive business growth.

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Engaged patients tend to have better health outcomes. When patients are actively involved in their care, they're more likely to follow treatment plans, adhere to medications, and make healthier lifestyle choices. Healthcare brochures are a great way to empower patients to make decisions about their healthcare and strengthen your relationships with them.

Read more about what to include and how to design yours on the Commerce Press blog.

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