5 PRINT MARKETING MATERIALS FOR HOSPITALS
In healthcare, trust is everything — and your printed materials play a bigger role than you might think. Print marketing remains a powerful tool to help hospitals connect with patients, staff, and the wider community. From building trust to improving the patient experience, print materials offer a tangible way to share vital information, promote services, and reinforce a hospital’s identity.
Whether displayed in lobbies, handed out at events, or mailed directly to homes, these resources play a key role in outreach and education. Here are five essential print marketing materials every hospital should have to support their mission and make a lasting impact.
Brochures and Pamphlets
Informative brochures and pamphlets are essential marketing tools for hospitals because they help establish trust, improve patient education, and reinforce a hospital's reputation for care and professionalism. They act as tangible touchpoints that communicate vital information about services, procedures, and care plans in a clear and accessible way.
When strategically designed, they not only answer common questions and ease anxieties, but also demonstrate that the hospital values transparency and patient empowerment, which resonate strongly with patients and their families.
On the Inside
Brochures and pamphlets help position the hospital as a reliable source of knowledge and care. They can be used for various forms of patient education, including:
Detailing conditions and care plans
Highlighting specialties
Introducing physicians
Explaining new technologies
Promoting wellness programs
Regardless of what the brochure or pamphlet is about, it should always be aligned with the hospital’s brand identity.
Going Beyond the Hospital
Brochures and pamphlets are especially effective when distributed in waiting rooms, welcome kits, referral packages, or through direct mail. They offer immediate information that patients and families can refer to later, extending the hospital’s reach beyond a single visit and helping to drive awareness, loyalty, and even referrals.
Reinforce your hospital’s brand identity through brochures and pamphlets! Reach out today for a free personalized print quote!
Appointment Cards
Appointment cards may seem purely functional, but when thoughtfully designed and branded, they support patient retention and satisfaction - two critical goals in healthcare marketing. These small but mighty pieces of print serve as a physical reminder of a patient’s ongoing relationship with the hospital, reinforcing brand recognition and trust.
Branded appointment cards help unify the hospital’s identity across departments, while still highlighting the unique focus and care approach of each specialty. They subtly communicate that the hospital is cohesive, organized, attentive, and invested in the continued care of their patients.
What to Include
Patients want to feel taken care of, and taking even one item off their mind like an upcoming appointment can have a profound impact. Consider including the following in your next appointment card design:
Hospital logo, fonts, and colours
Department colours (if applicable)
Contact information
Appointment date and time
Location details (with a small map on the back of the card if challenging to find)
Reason for appointment
Any other relevant information (ex. What to expect, how to prepare)
A well-designed appointment card template provides clear and easily accessible information for the patient, reducing confusion and missed appointments.
Ready to streamline patient communications with branded appointment cards? We can help print them. Get in touch for a free quote.
Posters and Flyers
Posters and flyers offer a visually engaging and cost-effective way for hospitals to communicate important information to specific audiences. They help promote services, events, health campaigns, and preventive care initiatives.
A bold design and strategic placement ensures that key messages, such as vaccine reminders, wellness screenings, or specialty clinic openings, are seen by patients, visitors, and staff multiple times throughout the day. This reinforces brand awareness and encourages action.
Where to Display
Display posters and flyers across the hospital, such as in:
Waiting rooms
Hallways
Cafeterias
Community spaces
Offices
These materials are also portable and easy to distribute within the community, making them ideal for health fairs, local businesses, schools, and libraries.
Timely Information Results in Timely Action
Posters and flyers allow hospitals to target specific audiences with timely and relevant content. A flyer promoting a maternity class, for example, can be distributed in OB/GYN offices, while posters about diabetes management classes can be displayed in internal medicine clinics. Targeting specific audiences at strategic times helps encourage action and drive conversions.
Bridging the Gap
When designed to reflect the hospital’s brand through consistent fonts, colours, imagery, and tone, posters and flyers not only convey useful information but also enhance the institution’s professional image and trustworthiness. They bridge the gap between in-hospital communication and broader community outreach, making them essential components of a hospital’s print marketing strategy.
Need professionally printed posters or flyers for your hospital? Contact us today for a personalized print quote.
Newsletters
Newsletters foster ongoing communication and engagement with patients, staff, and the wider community. Unlike one-time advertisements, newsletters create a consistent and trusted presence in readers’ lives, positioning the hospital not only as a provider of care, but also as a source of reliable health information.
Similar to other marketing materials, newsletters help reinforce a hospital’s brand voice and values, reflecting the organization’s identity through its tone, visuals, and content focus such as family care or holistic wellness.
When distributed in waiting rooms, mailed to households, or shared between people, newsletters extend the hospital's reach far beyond its walls, helping it stay top of mind and deepen trust within the communities it serves.
Inside a Hospital Newsletter
Printed newsletters provide a way for hospitals to:
Share updates on programs and services
Highlight medical advancements
Introduce new or leaving staff
Offer health tips tailored to seasonal needs or community concerns
Regular outreach builds credibility, strengthens patient relationships, and enhances the hospital’s visibility in a meaningful, non-intrusive way.
Tailored Messaging
Newsletters can be tailored to different audiences, such as patients, referring physicians, donors, or hospital staff, and can be sent at specific times of the year, such as monthly or quarterly. This allows for targeted messaging that supports broader marketing efforts like patient retention, brand and reputation awareness, and fundraising goals.
Want to print hospital newsletters that keep your community informed? Reach out for a personalized print quote.
Wayfinding Signage and Maps
Wayfinding signage and maps play a critical role in shaping the patient experience and reinforcing a hospital's brand identity. Clear, well-designed signage does more than just help people find their way - it conveys professionalism, builds trust, and reduces stress for patients, visitors, and staff.
In high-stakes, often emotionally charged environments like hospitals, the ability to navigate confidently and efficiently creates a lasting positive impression. This sense of ease and organization reflects directly on the hospital’s reputation and can influence how patients perceive the quality of care, even before they interact with medical staff.
Wayfinding and Visual Identity
Wayfinding signage and maps are a key component of a hospital’s visual identity. They present a consistent look and feel using fonts, colours, logos, and language that align with the hospital's brand. Whether it's an exterior directional sign, a department directory, or a handheld facility map, each touchpoint reinforces the hospital’s commitment to clarity, care, and user-centred design.
Custom signage can also highlight specialized centres or services, subtly promoting areas like maternity, oncology, or outpatient clinics. When done well, wayfinding not only improves the patient journey - it becomes a silent ambassador for the hospital’s brand, values, and commitment to care.
Need clear, branded hospital signage or maps? We’ll print what you need. Contact us today for a free print quote.
Use print marketing materials in your next hospital campaign!
Investing in the right print marketing materials can make a difference in how a hospital communicates, builds trust, and serves its community. Each piece plays a role in enhancing the patient journey and reinforcing the hospital’s reputation. By prioritizing print marketing materials, hospitals can strengthen their brand presence, provide better user experiences, and build lasting relationships within the community.
Let’s bring your ideas to life and create print solutions that work for your brand. Contact us today for expert guidance and a free quote!