Boost School Enrolment with print

Enrolment is key to your school’s success — it drives growth, sustains programs, and shapes the future campus community. To support these efforts, print materials remain a powerful and underutilized tool.

From eye-catching brochures and admissions viewbooks to bold event posters and personalized direct mail, print helps your school make lasting impressions. It showcases your offerings in a compelling way that builds trust, conveys professionalism, and fosters a sense of belonging.

When strategically designed, print pieces can significantly enhance your enrolment efforts and inspire prospective students to take the next step. Here are some effective print materials to consider for your upcoming enrolment strategy.

Brochures & Prospectuses

Brochures and prospectuses offer visually engaging presentations of your school’s programs and values. Designed to be taken home or shared digitally, these materials reinforce your brand identity and increase enrolment by presenting your school as student-focused and credible.

Undergraduate Prospectus: A comprehensive guide detailing available programs, course structures, campus facilities, admissions criteria, student life, and testimonials. Often aimed at high school graduates exploring further education options.

Program-Specific Brochure: A focused brochure highlighting a specific department or course (e.g. Engineering, Business, Fine Arts) — showcases curriculum strengths, faculty profiles, student achievements, and career opportunities.

Admissions Brochure: A concise, visually engaging booklet that outlines the application process, key deadlines, tuition fees, scholarships, and support services.

Campus Life Brochure: Designed to give prospective students and parents insight into extracurricular activities, accommodation options, student organizations, dining, and wellness services.

Alumni or Donor Brochure: Aimed at alumni or potential donors — showcases success stories, development goals, and opportunities to give back or get involved.

Bring your school community together through brochures or prospectuses! Reach out today for a free personalized quote!

Viewbooks, Magazines, and Alumni Publications

Viewbooks, magazines, and alumni publications play an important role in storytelling, engagement, and brand awareness. All three materials highlight your school’s successes, culture, and vision, ensuring that the community stays informed and connected.

Admissions Viewbook: A visually appealing publication aimed at prospective students — features academic programs, campus life, student testimonials, facilities, and your school’s mission and values. Often includes tailored imagery, infographics, and QR codes linking to virtual tours or videos.

Campus Magazine: A regularly issued magazine highlighting current events, student achievements, faculty research, campus culture, and upcoming initiatives. Distributed physically or virtually to students, staff, and external partners to keep the community informed and engaged.

Alumni Magazine or Newsletter: A publication that features alumni accomplishments, reunions, fundraising campaigns, and school milestones. Often includes personal stories, interviews, and calls-to-action for donations or engagement.

Donor or Impact Report: A magazine-style report showing the outcomes of donor support, scholarship stories, campus development updates, and future fundraising goals. Tailored for alumni, donors, and philanthropic organizations.

Academic or Research Journal: A publication showcasing faculty and student research, academic papers, and innovations — reinforces your school’s intellectual credibility and contributions to the academic community.

Posters & Banners

Posters and banners are essential in visually communicating your school’s brand identity across campus and the local community. They reflect your school’s culture and values while increasing awareness, driving conversions, and improving engagement for upcoming days of importance.

Event Banners: Vinyl or fabric banners for open house days, graduation ceremonies, sports events, or academic conferences — incorporates your school’s colours, logo, and event-specific messaging.

Promotional Posters: Eye-catching posters advertising academic programs, student achievements, application deadlines, or campus events. Most often displayed in hallways, community boards, or public spaces.

Direct Mail Solutions

Direct mail delivers a tangible, personal message. It's highly effective at cutting through digital noise and leaving a strong impression.

Prospective Student Recruitment Mailers: Personalized letters or postcards sent to high school students or potential applicants — features program highlights, application deadlines, campus visit invitations, and QR codes linking to virtual tours or application portals.

Acceptance Packet Mailers: Branded, celebratory packages sent to accepted students containing admission letters, welcome brochures, event invitations, and small school merchandise like stickers to build excitement and encourage enrolment.

Event Invitations: Printed invites for open house days, graduation ceremonies, alumni reunions, or donor galas. These often include RSVP cards or codes for online registration.

Alumni Engagement Mailers: Newsletters or personalized letters updating alumni on campus developments — typically includes success stories and donation or involvement opportunities.

Fundraising Mailers: Professionally designed appeals sent to donors or parents highlighting specific needs (e.g., scholarships, new facilities) with emotional stories and clear calls-to-action.

Event Collateral

Event collateral helps create memorable first impressions and foster meaningful engagement. They reflect your school’s dedication to quality and its focus on delivering a thoughtful and engaging experience. At events, consistent branding across all collateral enhances professionalism, strengthens brand recognition, and builds community.

Event Programs: Branded schedules or agendas outlining sessions, speakers, and locations.

Printed Invitations: Printed invites to guests personalized with their name and interests.

Name Badges: Customized with your school’s logo and event branding.

Table Posters: Small posters to display schedules, names, or key messages on tables.

Feedback Forms: To collect attendee impressions and engagement data. Sometimes includes a QR code for digital data collection.

Certificates: For participation, awards, or achievements recognized at the event.

Use print materials to drive enrolment!

In a competitive educational landscape, standing out is essential — print materials give your school a unique advantage. They bring your brand to life in a tangible, memorable way that resonates with students and families alike. When aligned with your enrolment goals, these materials can make a lasting impact and turn interest into action.

Let’s bring your ideas to life and create print solutions that work for your school. Contact us today for expert guidance and a free quote!