Contrary to popular belief, direct mail is far from dead. Direct mail letters allow you to present a more personalized and professional touch than other forms of direct mail and give you more space to make your pitch and sell the benefits of your product, service, or organization.

Spring is springing! Before you know it, summer will come crashing in, demanding attention from everyone. The best way to regain your audience’s attention is to disrupt a normally unexciting, untapped marketing medium: their mailboxes.

Follow these steps to start planning a summer direct mail campaign today.

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